Gross Revenue
—
— orders
Total COGS
—
Mfg + shipping
Ad Spend
—
Google Ads
Gross Profit
—
—% margin
Net Profit
—
After ad spend
Total Orders
—
For selected period
COGS Per Order
—
Avg cost per order
CAC
—
Ad spend / orders
AOV
—
Avg order value
Profit Per Order
—
Net after COGS + ads
Revenue vs Last Month
—
Month-over-month
Revenue vs Same Month Last Year
—
Year-over-year, same month
YoY Pacing (Year-to-Date)
—
YTD vs same window last year
Revenue vs Gross Profit
Cost Breakdown
P&L Summary
Line ItemAmount% Revenue
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